Resource Library Marketing

Marketing

TITLE CONTRIBUTOR DESCRIPTION
Brazilian Agriculture (.ppt) John Hobert, Instructor
Riverland Community College- Kenyon, MN
This presentation discusses the Brazilian agriculture machine, pointing out the areas of the country and their advantages and disadvantages. It can be used on-farm, classroom, or through a Webex setting.-- added 5/21/08

Reviewer Comments: Excellent comparison of Brazilian agriculture to the U.S. Good Illustrations.
Commodity Market Planning:
   1. Session 1- Developing a Plan (.ppt)
   2. Steps to Developing Marketing Plan
   3. Market plan
   4. Market Season Sales
   5. Beans Basis, November (.pdf)
   6. Corn Basis, December (.pdf)
   7. Beans Basis, July (.pdf)
   8. Corn Basis, July (.pdf)
   9. Picking the Proper Marketing Tool
  10. Pre-Harvest Mkt Plan Development
  11. Storage Market Plan Development
  12. When do you price the grain?
  13. Establishing a Pricing Goal

Session 2- Writing the Plan (.ppt)
Related documents:
   1. Write Your Plan
   2. Pre-Plant Season Market Plan
   3. Growing Season Market Plan
   4. Harvest Season Market Plan
   5. Storage Market Plan
   6. Record of Sales Made
Ron Van Nurden,
Riverland Community College- Owatonna, MN
This series of Powerpoint, Word and PDF files is intended to be two 2-hour sessions on developing a commodity marketing plan for farmers. It looks at setting a price goal, a timing goal, and identifies the tool that will be used to execute the plan. -- added 5/21/08
Forward Contracting Grain (.ppt) John Hobert, Instructor, Riverland Community College- Kenyon, MN This PowerPoint presentation discusses the advantages and disadvantages of Forward Contracting Grain with some examples.-- added 5/21/08
Setting a Marketing Goal for Crops (Spreadsheet) Ron Van Nurden,
Riverland Community College- Owatonna, MN
The spreadsheet allows producers to set commodity marketing price goals based on their return to equity.

It includes a table for a scale up marketing plan based on a 10% or 20% return to equity.-- last update 1/1/06
Understanding Agricultural Futures (.ppt) John Hobert, Instructor
Riverland Community College- Kenyon, MN
This PowerPoint presentation discusses the advantages and disadvantages of Agricultural Futures with some examples.-- added 5/21/08
Understanding Agricultural Options (.ppt) John Hobert, Instructor
Riverland Community College- Kenyon, MN
This PowerPoint presentation discusses discusses the advantages and disadvantages of Agricultural Options with some examples.-- added 10/3/08
Phelps_storage_alternatives.xls Ron Van Nurden,
Riverland Community College- Owatonna, MN
(from a marketing sheet by Lyle Phelps)
Evaluates the various marketing altnatives that a farmer has in the fall as he harvests his crops. The program calculates out the expected result of using various alternatives. The results are in dollars per bushel minimum price except for writing call options.
--added 7/25/06
Which Marketing Strategy Should I Use, and Why? John Hobert, Instructor
Riverland Community College- Kenyon, MN
This PowerPoint presentation introduces sound marketing concepts to farm producers.

Reviewer Comments:This presentation does a good job of reviewing the objectives and pitfalls of marketing concepts and strategies.-- added 10/2/08


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This page last updated Monday March 26, 2012